Speed sells. Website performance optimization is a critical feature of a superior website design. It is the primary factor the dictates success for online businesses today. Slow website performance can destroy a business’s bottom line. No one wants to wait for slow Web pages to load. All slow pages does is frustrate a visitor who then seeks alternatives. With a Webnow site, you can count on a website with lightning-fast page load speed that amplifies visitor engagement, retention, and boosts sales.